Evolving Entertainment from a ‘Passive’ to an ‘Active’ Audience Experience
Second Screen Entertainment Ltd (‘SSEL’) is an Irish registered company, with representatives in territories around the globe, including the UK, USA, Japan and India.
Second Screen Entertainment Ltd (‘SSEL’) is an Irish registered company, with representatives in territories around the globe, including the UK, USA, Japan and India.
Amplify Your Artistry: Trigger stunning, perfectly contextualised AR games and illusions perfectly cued to your music, lighting and blocking. Conduct the crowd in massive, coordinated challenges or let them influence select moments of the show. Our rehearsal-friendly design integrates seamlessly, preserving your show’s rhythm and artistic integrity.
Command Their Attention: With clear front-of-house messaging and built-in safety rules, we ensure technology enhances the performance, never distracts from it. Phones are up for a purpose – to deepen immersion, not break it.
Unlock a New Stage Economy: Introduce sponsorable interactive beats, live scoring, and cast-led “calls to play” that create powerful new revenue streams. Drive merchandise sales, boost repeat visitation and make your show the most talked-about, must-experience live event on the circuit.
This is not a distraction… it is your newest and most powerful instrument!
Using our patented contextual mapping technology, we synchronize immersive companion AR games directly with the film. Audiences use their phones to play along, becoming active participants in the story. This isn’t just watching a movie; it’s living it.
This hybrid movie/eGaming strategy delivers:
· Substantial Incremental Revenue: Command premium ticket prices for a unique event experience that can’t be replicated at home.
· Radical Audience Engagement: Transform passive viewers into an active, invested community, boosting word-of-mouth and extending the brand’s lifecycle.
· Valuable Data Insights: Gain first-party data on your audience’s engagement and preferences, a critical asset for future marketing.
· Low-Risk, High-ROI Investment: Leverage existing assets (your films, cinema infrastructure) with our turnkey technology. It’s a proven model with minimal investment required.
We work as an extension of your team, crafting a bespoke AR experience that authentically reflects the characters, themes, and style of your film. The result is a seamless fusion of cinematic art and interactive play.
The future of cinema is interactive, so unlock it, with Second Screen!
The ‘CAR’ system includes ‘Venue Mapping’ with Ultra-Wide Band chips, which builds a lightweight digital twin for contextualised gaming, anchored to each individual seat. The ‘CinAdmin’ cloud controller then locks to cues, co-ordinating activations on a linear or non-linear basis in real time. Finally, dedicated Companion Apps, developed specifically for each Movie or Stage Show, carry all of the ‘heavy assets (3D models, etc), delivering perfectly timed AR games or interactive set-pieces that complement what’s on the screen or stage, with Scoreboards ready to deploy.
Our in-house team can design and build each end-to-end experience, or we’ll empower Rights Holder’s technical teams to co-create experiences that integrate seamlessly with each project. Our system also ensures safe, private, measurable results, with privacy of user data, venue-friendly operations and real-time dashboards and post-show reports on participation levels, dwell time, and databases of participants.
So you can now relaunch iconic catalogue film, supercharge a live gig, or extend theatre illusions beyond the proscenium – authored to your beats, so it feels ‘native’ and not bolted on.
Founded by Niall Austin, our mission is to evolve screen and stage entertainment from a ‘passive’ to an ‘active’ audience experience using emerging technologies.
The team was the recipient of the UNESCO-backed ‘World Summit Award’ for ‘Innovation in e-Entertainment’, and has won several awards in the stage and screen arena.
The company is supported by Enterprise Ireland and the Irish government, we’re proud to collaborate with Maynooth Universityin pioneering our research and technical innovation, and our Patent Agent is Michael Weldon (EPA RPA) from Weldon O’Brien
Our flagship ‘Aurora’ project, an interactive stage-show, will launch an Asian tour in China in Spring 2026.
Second Screen Entertainment is not just changing how people ‘watch’…
it’s changing how we engage, how we play, and how we ‘experience’ entertainment
Let’s schedule a 15-minute call to explore the specific revenue potential for one of your iconic titles
Without adjusting any aspect of a movie, our proprietary ‘AR Enhanced’™ contextual mapping technology for auditoriums, cloud-based ‘CinAdmin’™ controller (to co-ordinate and schedule interactive elements), and companion ‘AR Mobile Games’add the dimension of synchronised, themed game-play, breaking down barriers between the screen and audience. This evolves any narrative from a ‘passive’ to an ‘active’ audience experience, while helping to shape not just how stories are ‘seen’, but how they are experienced and ‘lived’.
Our hybrid Movie / eGaming strategy in-turn creates a new, potentially high-yield event category for the movie industry, transforming Movie Theatres into Theme Parks, while making the audience active participants in the story; joining battles and participating in adventures.
Our patented technology, which can also be deployed for TV and Stage events, therefore presents a unique opportunity for incremental revenues, delivering substantial data collection opportunities, while potentially reduced marketing costs.
Working closely with the Rights Holder, each companion App is created to specifically reflect the style, themes, characters and pacing of the movie it accompanies.
So in an industry with diminishing marginal returns on new movie releases, Second Screen’s technology and services provide a low-risk parallel investment strategy that gamifies the proven power of iconic film libraries and existing cinema infrastructure, while being enjoyed through the audience’s own mobile devices.
Unlock the future of cinema… with Second Screen!