Without adjusting any aspect of a movie, our proprietary ‘AR Enhanced’™ contextual mapping technology for auditoriums, cloud-based ‘CinAdmin’™ controller (to co-ordinate and schedule interactive elements), and companion ‘AR Mobile Games’add the dimension of synchronised, themed game-play, breaking down barriers between the screen and audience. This evolves any narrative from a ‘passive’ to an ‘active’ audience experience, while helping to shape not just how stories are ‘seen’, but how they are experienced and ‘lived’.
Our hybrid Movie / eGaming strategy in-turn creates a new, potentially high-yield event category for the movie industry, transforming Movie Theatres into Theme Parks, while making the audience active participants in the story; joining battles and participating in adventures.
Our patented technology, which can also be deployed for TV and Stage events, therefore presents a unique opportunity for incremental revenues, delivering substantial data collection opportunities, while potentially reduced marketing costs.
Working closely with the Rights Holder, each companion App is created to specifically reflect the style, themes, characters and pacing of the movie it accompanies.
So in an industry with diminishing marginal returns on new movie releases, Second Screen’s technology and services provide a low-risk parallel investment strategy that gamifies the proven power of iconic film libraries and existing cinema infrastructure, while being enjoyed through the audience’s own mobile devices.
Unlock the future of cinema… with Second Screen!
